Traditional marketing & advertisement platforms like newspapers, magazines, radio & TV are proving to be less effective when compared to digital marketing platforms.
The main advantage in digital marketing is the possibility to target your audience based on wide range of criteria like demography, location, gender, lifestyle, habits, life events, behaviors, interests, education etc.
Advantages of Digital Marketing –
- Cost effective
- Target your right audience
- Categorisation of target audience
- Feedback of your Ads
- Detailed data for analysis to optimise your budget
- Possibility of Content localisation
- Quick response from users for immediate actions
- Possibility to increase customer interaction
- No geographical limitations
- Liberal usage of multimedia
